And they’re not just projecting a single app. You can load three apps on three different screens, switching between them by turning your head — so you could put a web browser on one side, watch Hulu on the other, and... load a spreadsheet on the third, maybe? Look, this isn’t a product I’ll be buying any time soon. And Epson is prepared for that reaction.
THIS ISN’T MAINSTREAM AR, BUT IT COULD BE GETTING CLOSER
Epson Moverio product manager Eric Mizufuka doesn’t see AR as a mass-market industry just yet — and Epson isn’t banking on mainstream adoption within the next three to five years. Like many AR manufacturers, it sells a lot of its glasses to businesses, which use them as hands-free computing devices for workers. But it’s pushed to reach a broader audience as well. Its glasses are popular with drone enthusiasts, who use them to see a point-of-view video feed for flying. The National Theatre in London lets patrons with hearing loss reserve a pair of Epson Moverio glasses, projecting subtitles for plays. Even if people don’t personally buy glasses, they might encounter them in a theater or a guided museum tour.
Now, Mizufuka says Epson wants to "get our foot in the door” of consumer markets with the BT-30C glasses. It’s pitching them to people who want a portable, private screen that runs off a familiar phone or PC. And it’s offering them at a cheaper price than existing products like the BT-300, which costs $699. That still doesn’t make the BT-30C glasses a mainstream product, but it could definitely make them a little more appealing to the average person. It could also provide a preview of how other companies will approach consumer AR — a field that Apple, Google, Facebook, and many other tech giants see as the future of computing.